Search
Results: 5
Revisiting Brand Personality Attributes
This study aims to examine the influence of different brand personalities on buyers' purchase intention and examines the role of buyers' brand attitude. Data were collected through questionnaire survey. Analysis of 317 valid...
Published by: IGI Global
Green Computing Practice in ICT-Based Methods
Green computing is the system of implementing virtual computing technology that ensure minimum energy consumption and reduces environmental waste while using computer. ICT Based Teaching and Learning (ICT-BTL) tools can be...
Published by: IGI Global
A Novel Approach for Semantic Web Application in Online Education Based on Steganography
Semantic Web technology is not new as most of us contemplate; it has evolved over the years. Linked Data web terminology is the name set recently to the Semantic Web. Semantic Web is a continuation of Web 2.0 and it is to...
Published by: IGI Global
Liver Disease Detection
Intelligent predictive systems are showing a greater level of accuracy and effectiveness in early detection of critical diseases like cancer and liver and lung disease.Predictive models assist medical practitioners in...
Published by: IGI Global
Effect of Big Data Analytics in Reverse Supply Chain
The main purpose of this paper is to know about the recent status of big data analytics (BDA) on various manufacturing and reverse supply chain levels (RSCL) in Indian industries. In particular, it emphasises on understanding of...
Published by: IGI Global